LULULEMON | Lululemon Tennis Club
To launch its new tennis collection, Lululemon hosted an intimate tennis club experience at a private Beverly Hills estate for a curated group of influencers and tastemakers. Guests received a custom seeding kit in advance, arriving styled in the new line and creating immediate, cohesive content. Programming included sessions led by Hannah Berner and Akin Akman, alongside pro coaches, curated talent, and a structured flow that carried the day from clinics into a sunset social.
As Producer, I led execution across client, agency, and vendor teams - from venue sourcing in Miami and Los Angeles to full build and on-site operations in Beverly Hills. I oversaw logistics, vendor procurement and management, staffing, HMUA and talent coordination, run of show, and overall production oversight, ensuring alignment across all stakeholders and workstreams. (The estate is notably recognized for its appearance in the movie Blow.)
CREATIVE PRODUCTION & OVERSIGHT • VENUE SOURCING & SPATIAL TRANSFORMATION • VENDOR & STAKEHOLDER MANAGEMENT • TALENT, STAFFING & HMUA/STYLIST COORDINATION, ON-SITE OPERATIONS & RUn OF SHOW
TEAM
Agency: Hardgoods Creative
Build: Two Eighteen
Celebrity Coaches: Hannah Berner, Akin Akman
HMUA: Crystal Liz
Styling: Sarah Schussheim, The Wall Group
Prop Stylist: Daniella Mangakis
DJ: DJ Lil Pri
Guest F&B: Shaffer LA