SEED BRKLYN | Grand Opening Weekend

The grand opening of Seed Brklyn - a multi-brand retailer, speakeasy cafe and art-experiential space located in Brooklyn, NY - spanned three days of curated public and private programming designed to introduce concept to press, tastemakers, and the broader community.

As Executive Producer, I built and led the production team, managed all talent and brand partnerships, oversaw budgets and run-of-show, and served as the senior decision-maker across the full launch weekend.

EXECUTIVE PRODUCTION • TALENT & BRAND PARTNERSHIPS • EXPERIENTIAL PROGRAMMING • ON-SITE LEADERSHIP

DAY ONE | Public Grand Opening + “Seed the Blockchain” Art Exhibition Premier
Press preview followed by a public-facing launch featuring in-store DJs, a Jason Markk brand activation, food trucks and bar partners, and the opening of the Oasis gallery exhibition with artists Vince Fraser, Shay the Surrealist, Dante Beals, and Ceej Vega.

DAY TWO | Seed Brklyn x Beautiful Faces NYC “Beautiful Flowers” Party
An evening collaboration hosted with Beautiful Faces NYC, bringing together creatives and community members for a high-energy celebration of the space.

DAY THREE | Influencer Brunch
A curated brunch experience featuring a custom menu by Chef Will Coleman, personal shopping and styling with celebrity stylist Kwasi Kessie, and a surprise performance by Wu-Tang’s Ghostface Killah.

DAY ONE | Public Grand Opening + “Seed the Blockchain” Art Exhibition Premier