TACO BELL | Taco Bell x Bad Birdie Invitational
The Taco Bell x Bad Birdie Invitational reimagined the traditional junior golf tournament as a two-day experience blending competitive match play with bold brand storytelling. Sixteen of the nation’s top junior golfers competed for tour exemptions, alongside a Friends & Fam pro-am-style event featuring key brand ambassadors and partners. I led project management and production across design, build, and on-site execution, delivering a cohesive and high-impact tournament environment from concept through competition.
PROJECT MANAGEMENT • EXPERIENTIAL PRODUCTION • DESIGN & BUILD OVERSIGHT • ONSITE EXECUTION
TEAM
Agency: Hovercraft Studio
Build: Two Eighteen