SNEAKER WEEK PDX | 2019 Festival

LEAD PRODUCER

Sneaker Week PDX is a week-long citywide festival uniting athletes, collectors, designers, brands, and cultural influencers through immersive, sneaker-driven experiences across Portland. In 2019, the platform spanned 20+ events, 50+ partners, and 40,000+ participants, generating 50M+ impressions and transforming venues throughout the city into branded cultural touchpoints. As Lead Producer across all events and activations, I directed end-to-end strategy, partnerships, and production - from large-scale public moments like the Portland Trail Blazers 70th anniversary court unveiling to design competitions, album and footwear launches, pitch competitions for BIPOC founders, immersive art installations, live performances, and fashion programming. I led cross-functional teams and external partners to ensure cohesive execution across multiple venues, audiences, and stakeholders.

Citywide Festival Leadership • End-to-End Production & Strategic Oversight • Partnership & Sponsorship Development • Multi-Venue Logistics & Operations • Cross-Functional Team & Vendor Direction